Direct marketing is the direct sale of self-generated PV electricity on the electricity exchange. As an operator of a photovoltaic system, you can sell your electricity through our platform, or by connecting to a direct marketer of your choice. The "direct marketing partner" handles the transaction on the electricity exchange for you. Therefore, you will receive the market value achieved on the power exchange from your direct marketing partner, minus a service fee. The grid operator also pays you a market premium. This compensates for fluctuations on the electricity exchange. Plants with an installed capacity of 100 kWp or more are obliged to participate in direct marketing in Germany. However, direct marketing can also be an attractive form of marketing for plants that run out of the EEG compensation period applicable in Germany.
Thanks to the implemented VPN function and P2P connection with the marketing partner, the Solar-Log™ direct marketing gives you a package from a single source. The processes between the marketing partner and Solar-Log™ are coordinated and integrated in such a way that you can track the processing status at any time via the direct marketing portal, saving yourself annoying mail communication. Combined with the revenue calculator, you can seamlessly integrate all steps from the offer to the implementation.
Since your flexibility is important to us, the integrated VPN function in the Solar-Log hardware can also establish further connections to all common direct marketing partners.
What do you do if there is no Solar-Log Base in the plant? No problem, Solar-Log has thought this through for you. Simply use our VPN router solution. Here, an appropriately pre-configured router is connected to the existing hardware and takes over communication with the direct marketing partner. This saves resources and allows you to continue optimizing the yields for your customers.
There are plants that require a flexible solution due to their nature, for example, if several direct marketers have to be mapped. With the help of the interconnection control license, individual plant components can be assigned to a different direct marketer*, so you always have the optimal solution for your customers on your side.
*This solution requires specific technical prerequisites, please contact us to check them in advance.
